International Business Essay Example | Topics and Well Written Essays - 3000 words - 2

International Business - Essay ExampleThey argon different listings however, they argon one commerce unit and managed by the same people. A few of the major(ip) brands step up of its portfolio of more than 400 brands argon Dove Ben & Jerrys Knorr Lipton Lux Surf Tresseme Toni & Guy Sunsilk Flora (Unilever, n.d.) Unilever is present in more than ampere-second countries of the world with different brands and has great global presence. They focus on local knowledge and cater to the consumers need in every mart and that is why consumers worldwide prefer their products. They help consumers get the intimately out of life and out of their products and thus they translate the vitality of life through their products. Unilevers major competitors are P&G and Nestle. These are its direct competitors all over the world however they feel competition from local competitors in places as well such as Henkel, Johnson and Johnson, Reckitt Benckiser, PepsiCo etc. (Smith, 1995) Unilever in India H industan Unilever moderate (HUL) was formed in 1933 however as Lever Brothers and later it came to be Unilever by a union in 1956. Its base was formed in Mumbai and since its a multinational company, 52% of the shares in the company are held by the main Unilever in United Kingdom. The product categories are the same as aforementioned. HUL employs thousands of employees directly and indirectly and it got its official name in 2007. They started as a small company exchange soaps and then emerged as a company that made products for the FMCG (Fast Moving Consumer Goods) market. HUL has 6.4 million outlets all over India and many an(prenominal) retail outlets and a majority of the Indians use its products be it personal care or foods etc. (unilever, 1976) The major brands in India are its homecare, personal care and food brands but only personal care products go away be discussed. A few major personal care products are Axe Ayush therapy products CLEAR shut up Up toothpaste Dove Fair & Lovely Lifebuoy Liri Lakme Pears Rexona Ponds LUX Vaseline Tresemme Pepsodent Sunsilk Hindustan Unilever has innovated marketing of many products that cater to the local market not just in personal care product categories but all the categories which has led it to be one of the trusted companies in India. (Books, 2010) Globalization and its drivers Unilever has been focused on innovation and expanding its size ever since it started out and globalization allows it to achieve its aim. They also focus on developing markets and target bottom of the pyramid consumers as well because they see a great deal of potential in these emerging markets. Unilever is one of the largest consumer goods industries in the world and they carry out large operations and manage large supply chain procedures. They are also focused on catering to consumers and lower their costs and inventory levels by understanding them better. in that respect are three different strategies that one can look to while goin g global and these are what pose a challenge for most companies. These are aggregation, adaptation and arbitrage. Aggregation is when a company or business standardizes its procedures and business practices either globally or locally or both to take improvement of economies of scale. Adaptation means catering to each market separately in order to meet consumer needs and thus boosting the business