Analysis of British Airways Essay -- British Airways Case Study

TABLE OF CONTENTS PAGE1. British Airways Overview42. Key stakeholders43. Mission and objectives54. Market structure65. Managing diverse cultures76. Economic changes, fiscal and monetary policy87. Regulation118. Conclusion and Recommendations129. References14Executive SummaryBritish Airways has concentrate its mission and objectives towards satisfying its key stakeholders that include employees, customers, Government and the British public. The caller-out has been successful in dealing with cultural differences that arise between the UK and unknown countries, adopting a geocentric approach to hiring workers. The airline has also created a tractile organisation that responds quickly to the changing needs of its consumers. However, poor industrial dealing and crisis management imply that there is a greater need to focalisation on building strong relations with employees, enabling them to internalise the imaginativeness of the company. Given intense competition in the industry and continuous changes in regulations from the EU and international regulatory bodies, British Airways needs to introduce efficient methods of complying with regulatory standards. The firm should also avoid illegal practices that can victimize its corporate image.1. British Airways OverviewBritish Airways commenced business in 1935 as a small airline that was privately owned, offering services restricted to the unite Kingdom. Due to poor performance, the company was nationalised in 1939 with the state providing the required coronation and resources necessary for growth (Brooks & Cullinane, 2007). The emergence of neo-classical economists claiming government ownership to be futile and inefficient, paved the way for privatisa... ...om http//www.theguardian.com/business/2012/apr/19/ba-fuel-surcharge-fine-oftMurphy, E. King, E. (2014). Environmental noise pollution. atomic number 20 Elsevier.Sitkin, A. Bowen, N. (2010). International business 2nd edition. Oxford Oxford University Pr ess.Stabler, M.J. Papatheodorou, A. Sinclair, M.T. (2010). The economics of tourism 2nd edition. saucily York Routledge.The Telegraph. (2010). EU clears British Airways trans-Atlantic alliance, merger with Iberia. Telegraph. Retrieved on 15th May, 2014 from http//www.telegraph.co.uk/finance/newsbysector/ institutionalise/7889982/EU-clears-British-Airways-trans-Atlantic-alliance-merger-with-Iberia.htmlWinfield, P. Bishop, R. Porter, P. (2013). Core management for HR students and practitioners. Oxford Elsevier.Yahoo Finance. (2014). British Airways. Retrieved on fourteenth May, 2014 from https//uk.finance.yahoo.com/q/ks?s=BA